Planners are asking AI who to book. Be the answer.

Show up more. Get booked.

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One score, the exact fixes that move it, and every number traced to a logged, dated AI answer.

When a planner asks AI

Who should keynote our leadership summit next spring?

Three strong picks for that stage:1. A well-known futurist2. Your name, right here3. An innovation strategist

Illustration, not a logged answer. Making it real is the work.

The shift
  1. 01Planners used to Google.
  2. 02Now they ask AI.
  3. 03The recommendations are already being made, with or without you.
Already happening

Planners are asking today.

  • “Who are the best keynote speakers on innovation?”
  • “Find an opening keynote for our leadership summit.”
  • “Which speakers on the future of work are worth the fee?”

Questions like these get answered in seconds, with a short list of names. Shortlist measures whether yours is on it.

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Your Shortlist Score
The Shortlist Score

One number for where you stand.

Every client gets a Shortlist Score: a 0 to 100 measure of where you stand when event planners ask AI who to book, built from the real questions planners ask and tracked over time. Your score stays private until you choose to share it.

Half the score

Discovery

When a planner asks for speakers like you without using your name, are you in the answer?

About a third

Recognition

When AI is asked about you directly, does it know who you are and what you stand for?

The rest

Position

When you do appear in an answer, how high on the list you land.

Same questions every time, re-checked on a schedule, so the number only moves when reality moves. Every answer behind it is logged and dated.

How it works

The hard work is ours.

Three steps, no homework without a path.

1

We measure how you show up.

We check the real questions planners ask AI, every day, and score exactly where you appear and where you don’t.

2

We find exactly what to fix.

You get the specific changes that move your score, written so your web person can make them without guesswork. If you’d rather hand it off, we work with them directly.

3

We track your score as it climbs.

Same questions, re-checked on a schedule, so you watch the number move and know what worked.

One client per speaking category.

We never work both sides of the same recommendation. When Shortlist works for you, your category is closed to everyone else.

Check your category
Results

Measured before and after.

Every engagement starts with a baseline and ends with a re-measurement on the same questions. What lands here will be logged, dated, and released.

In measurement

The founding engagement was baselined in June 2026.

The full before-and-after publishes here when the re-measurement is in and the release is signed. Real numbers only.

House rule

Nothing on this page is invented.

No borrowed logos, no purchased reviews, no invented quotes. Testimonials publish here with names attached, as they arrive.

FAQ

Questions, answered plainly.

What is Shortlist?
Shortlist measures and improves how professional speakers show up when event planners ask AI who to book. You get one score, the exact fixes that move it, and re-measurement that shows what changed.
What is the Shortlist Score?
A 0 to 100 measure of how often AI recommends you and how well it knows you when asked, built from the real questions planners ask. The bands: Invisible, Foundational, Competitive, Category Leader. Your score is private until you choose to share it.
Why doesn’t AI recommend me already?
AI assistants build their answers from what is already published about you: your site, your profiles, the pages and lists they trust. If those places don’t say clearly what you speak about and who you speak to, the answer moves on to someone whose pages do. That is fixable, and the fixes are exactly what we deliver.
Do you guarantee bookings?
No. We measure and improve how you show up when planners ask AI, and that is the commitment we can prove. Bookings also come through bureaus, referrals, and repeat planners, and no honest firm can promise them.
Which AI assistants do you check?
Today: ChatGPT, Google AI Overview, and Google AI Mode, checked daily. Every answer is logged and dated. We add assistants as coverage grows, and we never make claims about ones we haven’t tested.
Who is Shortlist for?
Professional keynote speakers, authors, and experts whose bookings depend on being found. We take one client per speaking category, so we never work both sides of the same recommendation.
How fast does the score move?
Answers that draw on your own site usually update within a few weeks of the fixes shipping. The competitive recommendations take about twelve weeks, because AI tools need time to re-read the web.

Be the answer.

A 15-minute call shows you what AI says today when planners ask about speakers like you.

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