Planners are asking AI who to book. Be the answer.

Show up more. Get booked.

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One score, the exact fixes that move it, and every number traced to a logged, dated AI answer.

When a planner asks AI

Who should keynote our leadership summit next spring?

Three strong picks for that stage:1. A well-known futurist2. Your name, right here3. An innovation strategist

Illustration, not a logged answer. Making it real is the work.

Checked daily across
  • ChatGPT
  • Google AI Overview
  • Google AI Mode
Every answer logged and dated.

Planners ask AI who to book.

AI answers with three names, in seconds.

Shortlist measures whether yours is one of them.

The Shortlist Score®

One number for where you stand.

A 0 to 100 measure of where you stand when planners ask AI who to book, on the same real questions, re-checked over time. Private until you choose to share it.

Sample
Shortlist Score®
62/100
Competitive
Your score. One number, and the band that says what it means.
Sample
Visibility over time
ChatGPTAI OverviewAI Mode
Movement. The same questions re-checked on a schedule, so the line only moves when reality moves.
Sample
Where you appear
Planner questionChatGPTAI OverviewAI Mode
Best keynote speakers on innovation
Opening keynote for a leadership summit
Futurist speakers worth the fee
Speakers on the future of work
Who should keynote our sales kickoff?
NamedAbsent
Named or absent. Every planner question, every assistant, one honest grid.
Half the score

Discovery

When a planner asks for speakers like you without using your name, are you in the answer? New bookings start here, which is why it carries half the score.

About a third

Recognition

When AI is asked about you directly, does it know exactly who you are, what you speak on, and what you’ve built, without confusing you with anyone else?

The rest

Position

Being named is half the game. When you do appear, this measures how high on the shortlist you land.

Same questions every time, re-checked on a schedule, so the number only moves when reality moves. Every answer behind it is logged and dated.

What you get

The audit, page by page.

Three of the pages, shown as samples. Client audits hold only logged, dated answers.

Sample
Audit · Page 2 · The score
62/100Competitive
Discovery half the score
24 of 50
Recognition about a third
27 of 35
Position the rest
11 of 15
The score page. Where the points come from, bucket by bucket.
Sample
Audit · Fix 4 of 12

Name your topics in plain words

What
Rewrite the homepage headline to say what you speak about and who it serves.
Where
Your website, homepage
Why
AI answers lean on pages that state the topic outright.
Done when
Assistants describe you with the same words your homepage uses.
The fix pages. Written so your web person can ship each one without guesswork.
Sample
Audit · Appendix · Logged answers
ChatGPTDay 4 of 7

Who should keynote our leadership summit?

1. A well-known futurist 2. Your name, right here 3. An innovation strategist
The appendix. Every answer behind your number, logged and dated. This one is an illustration; yours are real.
What we log

One answer, read the way a planner reads it.

Every question runs daily. Every answer is saved with its date and assistant, then read for three things: were you named, how high, and was the description right.

Sample

Who should keynote our leadership summit?

Three strong picks for that stage:

  1. A well-known futurist
  2. Your name, right hereNamed · Position 2
  3. An innovation strategist

Known for keynotes on innovation and customer experience.Description: one topic wrong

ChatGPTLogged · Day 4 of 7
Shortlist showed me exactly how AI describes me. All of it used to be wrong.
Rohit Bhargava · Keynote speaker · Founding client
The offer

Straight pricing.

The Audit
$2,500 one-time

Seven days of measurement on the questions planners actually ask, your Shortlist Score®, and every fix written so it can be implemented without guesswork. Delivered within 14 days.

Track
$500/month

Daily measurement, a monthly report on what moved, and a re-scored audit every quarter at $1,500. Cancel anytime.

The first conversation is 15 minutes. You leave it knowing what AI says about you today.

Book a call

FAQ

Questions, answered plainly.

What is Shortlist?
Shortlist measures and improves how professional speakers show up when event planners ask AI who to book. You get one score, the exact fixes that move it, and re-measurement that shows what changed.
What is the Shortlist Score®?
A 0 to 100 measure of where you stand when event planners ask AI who to book. It counts where you appear, how accurately AI describes you, and how high you land when you do, built from the real questions planners ask. The bands: Invisible, Foundational, Competitive, Category Leader. Your score is private until you choose to share it.
Why doesn’t AI recommend me already?
AI assistants build their answers from what is already published about you: your site, your profiles, the pages and lists they trust. If those places don’t say clearly what you speak about and who you speak to, the answer moves on to someone whose pages do. That is fixable, and the fixes are exactly what we deliver.
What does the audit include?
Seven days of measurement on roughly 55 real planner questions, checked daily across ChatGPT, Google AI Overview, and Google AI Mode. You get your Shortlist Score®, exactly where you appear and where you are absent, what AI gets wrong about you, which pages produce the answers you are losing, and every fix written so it can be implemented without guesswork. Delivered within 14 days of payment, with a walkthrough call.
What does it cost?
The audit is $2,500, delivered within 14 days. Ongoing measurement is $500 a month with a re-scored audit each quarter at $1,500. The first conversation is a free 15-minute call.
What do the fixes cover?
Your website, your bios, your LinkedIn presence, the facts AI keeps getting wrong, and the pages and lists AI trusts when it builds an answer. Each fix says what to change, where, why it matters, and how to know it is done. Most take an afternoon; none require rebuilding your site.
Do I need a developer?
No. Many fixes are yours or your assistant’s to make, like aligning bios and profiles. The technical ones are written so any web person can implement them directly. If you would rather hand the whole thing off, managed implementation exists for exactly that.
How is this different from hiring an SEO person?
SEO works on where your pages rank in search results. Shortlist works on whether AI assistants name you, describe you accurately, and place you high when planners ask who to book. Related craft, different battlefield, and we measure the exact questions your bookings depend on.
What is Track?
The ongoing plan: your questions checked daily, a monthly report on what moved and what to do next, and a re-scored audit every quarter. $500 a month, cancel anytime.
Do you guarantee bookings?
No. We measure and improve how you show up when planners ask AI, and that is the commitment we can prove. Bookings also come through bureaus, referrals, and repeat planners, and no honest firm can promise them.
Which AI assistants do you check?
Today: ChatGPT, Google AI Overview, and Google AI Mode, checked daily. Every answer is logged and dated. We add assistants as coverage grows, and we never make claims about ones we haven’t tested.
Who is Shortlist for?
Professional keynote speakers, authors, and experts whose bookings depend on being found. If planners could ask AI about someone like you, Shortlist can measure it.
Do you work with speakers outside the US?
Yes. Measurement runs worldwide, and the questions can be checked from the specific countries you want to be booked in.
How fast does the score move?
Answers that draw on your own site usually update within a few weeks of the fixes shipping. The competitive recommendations take about twelve weeks, because AI tools need time to re-read the web.

Be the answer.

A 15-minute call shows you what AI says today when planners ask about speakers like you.

Book a call